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Purpose Diagnostic Survey

Page One

1. How much do you agree or disagree with the following statements? *This question is required.

Space Cell	Yes	Maybe	No
We actively seek suppliers and other business partners who share a commitment to our purpose.	We actively seek suppliers and other business partners who share a commitment to our purpose.: Yes	We actively seek suppliers and other business partners who share a commitment to our purpose.: Maybe	We actively seek suppliers and other business partners who share a commitment to our purpose.: No
Our purpose inspires and drives innovation.	Our purpose inspires and drives innovation.: Yes	Our purpose inspires and drives innovation.: Maybe	Our purpose inspires and drives innovation.: No
We routinely encourage employees to make business decisions on their own when their initiatives are aligned with the company’s purpose.	We routinely encourage employees to make business decisions on their own when their initiatives are aligned with the company’s purpose.: Yes	We routinely encourage employees to make business decisions on their own when their initiatives are aligned with the company’s purpose.: Maybe	We routinely encourage employees to make business decisions on their own when their initiatives are aligned with the company’s purpose.: No
Our teams have a deep understanding of how our higher purpose translates into the tasks they do and the decisions they must make every day.	Our teams have a deep understanding of how our higher purpose translates into the tasks they do and the decisions they must make every day.: Yes	Our teams have a deep understanding of how our higher purpose translates into the tasks they do and the decisions they must make every day.: Maybe	Our teams have a deep understanding of how our higher purpose translates into the tasks they do and the decisions they must make every day.: No
We have a clear vision of how the world would look if we fulfill our purpose.	We have a clear vision of how the world would look if we fulfill our purpose.: Yes	We have a clear vision of how the world would look if we fulfill our purpose.: Maybe	We have a clear vision of how the world would look if we fulfill our purpose.: No
Our company prioritizes purpose over short-term profits.	Our company prioritizes purpose over short-term profits.: Yes	Our company prioritizes purpose over short-term profits.: Maybe	Our company prioritizes purpose over short-term profits.: No
Our brand purpose is a reason why consumers choose us.	Our brand purpose is a reason why consumers choose us.: Yes	Our brand purpose is a reason why consumers choose us.: Maybe	Our brand purpose is a reason why consumers choose us.: No
Our investments and research priorities reflect our purpose.	Our investments and research priorities reflect our purpose.: Yes	Our investments and research priorities reflect our purpose.: Maybe	Our investments and research priorities reflect our purpose.: No
People and communities participate with our brand beyond purchasing.	People and communities participate with our brand beyond purchasing.: Yes	People and communities participate with our brand beyond purchasing.: Maybe	People and communities participate with our brand beyond purchasing.: No
Our best employees would leave if we stopped being true to our purpose.	Our best employees would leave if we stopped being true to our purpose.: Yes	Our best employees would leave if we stopped being true to our purpose.: Maybe	Our best employees would leave if we stopped being true to our purpose.: No